By Alana McGillivray
Some of you may have been at the recent PWT update, where I went over some tips for loading articles onto Tourism New Zealand’s website www.newzealand.com. It seems that many tourism businesses in the greater Wellington region have already loaded articles onto the site, and are reaping the rewards in terms of bookings, enquiries and website visits.
For those of you who still need a bit of convincing that it’s worthwhile to get a few articles onto the site, here’s my top 10 reasons why you should do this now:
- It’s free! Apart from your time.
- You are the best advocate to tell the story of your business, your city, your destination. This is your chance to let your knowledge and unique selling points show through – you never know who may be listening.
- The articles you write would be useful for other marketing activities – such as adding them to your own website, story hooks for media, e-newsletters, and more.
- Your article could be found by potential visitors across the globe through the online advertising of the 100% Pure You campaign.
- Other people will tell your story for you! Articles on newzealand.com are linked with Facebook, so if someone ‘likes’ your article it shows up on their Facebook profile so all of their friends see it. Here’s a screenshot from my newsfeed showing a couple of articles I liked recently:
- With over 600,000 unique visitors to newzealand.com each month, can you afford not to be there? Buying online advertising on another website with that many quality visitors will be cost-prohibitive. The visitors that will come to your site via newzealand.com are definitely the kind of visitors you want. For example, on WellingtonNZ.com, these visitors spend 3 times longer, and visit 4 times more pages on the site than an ‘average’ visitor to our site.
- Fans coming to NZ for the RWC 2011 will be researching and booking activities over the next few months, and newzealand.com will be a key site that they use.
- It’s instant. Just launched a new product, or had a rave review about your business? Share it straight away on newzealand.com. And it’s measurable, so you can see how many visits you’re getting to your site from your articles.
- You can add as many images as you want to your article to really show your business off. They don’t say a picture tells a thousand words for nothing!
- If you get your article live in the next few weeks, you can piggy-back on the upcoming launch of the new newzealand.com site, and Tourism New Zealand’s international presence at TRENZ in May.
So now that I’ve convinced you that you’ve got to get a few articles up there, download a copy of the Destination Hub User Guide with the instructions of how to get started.
If you’ve already loaded articles onto the site, and want to share your experience or have some tips to add, why not leave a comment below. If you’ve got any questions about the site, leave them as a comment and I’ll answer them there, or you can email me.
By Alana McGillivray
If you’ll be loading articles onto newzealand.com, here’s a few tips to help you out:
- Your images need to be stored on a website, you can’t upload files directly. We suggest Flickr or Facebook.
- Make sure you have all the details ready when you go to upload your article (e.g. web links, image links) as you can’t save articles in-progress.
- For your article to appear in the correct navigation section, you must include the ‘Keyword’ tag exactly as it is called on the website – e.g. “Nature & Wildlife” “Culture & Heritage”.
- Tagging is important, add as many tags as you need. Think about what keywords will people search for your activity by, what segments does your business fit under, what are the relevant tags?
- Topics – think about a unique spin that you could put on your article to make it relevant & interesting.
Check out the Dunedin section for inspiration, as they were the first region to go live and a lot of operators have now loaded articles
If you’ve already loaded articles to newzealand.com, and want to add some tips of your own, just add them as a comment below.