NZ Media Coverage Report: July 2012
October 5, 2012 at 10:42 am Angela Leave a comment
Destination Coverage
In summary:
- 79 clips
- Cumulative audience of 3,396,266
- Advertising value of $213,197
The majority of destination coverage in July was as a result of Visa Wellington On a Plate, which attracted 51 press, 16 online and four broadcast stories. Highlights included hosting results from New Zealand Herald’s Viva food columnist Nici Wickes, The Press features editor Ewan Sargeant and Herald on Sunday’s Savour food columnist Grant Allen. There was also pick up of our Architectural Adventure destination release.
Corporate Coverage
In summary:
- 9 clips
- Cumulative audience of 602,372
- Advertising value of 22,039
Industry coverage for the month was centred on increase in visitor spend in Wellington in 2011, retail rents, and growth in visitor numbers.
July saw 71 pieces of Visa Wellington On a Plate coverage.
Entry filed under: Media & PR. Tags: media, media coverage, Positively Wellington Tourism media team, Visa Wellington On a Plate.
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