While You Were Peeping
As you may have ‘herd’, Rydges Wellington cooked up something a bit different as they got set for the full and final reveal of their new restaurant, Portlander Bar & Grill. The winners of last year’s Hospitality Association of New Zealand award for excellence in marketing – who have been behind campaigns such as ‘Live Like a VIP’ – ran a black out no ‘peeping’ campaign as the capital of cool’s newest grill house got ready for its big reveal on July 16.
The restaurant was blacked out so no one could see what was going on, except for a ‘peep hole’ on the corner of Whitmore and Featherston Sts for curious passers-by. Peeping Toms and Tom-girls were snapped, with images uploaded to Portlander’s Facebook page. By commenting on their pic, peepers could be in to win two nights’ accommodation for two in Rydges Hotel’s luxury Penthouse Suite, including full buffet breakfast for two on both days, a three course dinner for two at Portlander Bar & Grill, and an exclusive invite to the official opening night of Portlander on August 9. Certainly worth a look.
The new restaurant decor has been designed to complement the menu’s focus on “superb cuts of meat prepared to perfection and finished in style”. No word yet on if the lovely Rydges ladies will be sporting Gaga-esque meat dresses at the big reveal on Thursday. But speaking of fashion, the hotel also recently launched its new uniforms by Wellington designer Deryn Schmidt.
The Rydges team report that 300 peepers were ‘caught’, with 226 new Facebook likes resulting. The total Facebook reach from their campaign was over 300,000. The new-look Portlander Bar & Grill has since been revealed:
Seen or been involved in other examples of doing things a little differently to promote accommodation and restaurants? Post a comment with the details, your thoughts, ideas or learnings.